Conquest Email Marketing
Reach beyond your existing customer database.
Your next customer may not be in your CRM. Conquest email gives your dealership another way to introduce an offer to prospective buyers beyond the people you already know.
Vanguard coordinates the campaign around your market, message and next step, so email supports the larger sales plan rather than arriving as an isolated promotion.
GIVE THE RIGHT MESSAGE A CLEAR DESTINATION
A useful campaign starts with the audience you want to reach and the reason they should respond. The offer, creative and landing destination need to tell the same story. If the email promotes an event, the website and dealership team should be ready for that event too.
We help bring those pieces together and coordinate the selected email program with your wider marketing activity.
WHAT TO PLAN BEFORE SENDING
- The campaign objective, audience criteria and market.
- A clear offer with confirmed dates and eligibility.
- Creative and a mobile-friendly response destination.
- A defined process for handling inquiries.
- Reporting that separates delivery, engagement and customer actions.
List sourcing, applicable permissions and opt-out handling need to be reviewed with the selected provider before launch. Reach alone is not a reason to overlook the customer experience.
JUDGE THE ACTIONS THAT MATTER
An email open is not the same as a dealership inquiry. Click activity, responses and available sales reporting help build a fuller picture. We discuss what the selected program can measure and the limits of that reporting.
QUESTIONS DEALERS ASK
How is conquest email different from emailing our customers?
A customer campaign uses your existing relationships and database. A conquest campaign is intended to reach prospects outside that database through the selected provider's audience program.
Can this support a monthly event?
Yes. Conquest email can carry the same event message as your website, social creative and other campaign channels.
INTRODUCE YOUR DEALERSHIP TO MORE OF YOUR MARKET.
Tell us about your offer, target market and campaign timing.
Talk with Benjamin: 623-400-2636
Explore more ways to grow
Full-service marketing · Direct mail campaigns · Facebook sales events · SEO and local listings