Geo Fencing
Put location into your campaign plan.
Geo fencing uses defined geographic areas to help shape a digital advertising audience. For a dealership, the starting point is a clear market, a relevant offer and a reason for a shopper to take the next step.
A LOCATION IS ONLY THE START
The campaign still needs the right message, creative, landing page and timing. Vanguard connects the location strategy with the rest of your dealership marketing so the customer sees a consistent offer.
PLAN THE CAMPAIGN AROUND YOUR GOAL
- Define the locations and market areas relevant to the campaign.
- Match the creative and offer to your inventory or service priorities.
- Set a budget, campaign window and clear customer action.
- Review available reporting alongside your other advertising.
KNOW WHAT THE DATA CAN TELL YOU
Audience availability, location signals and reporting depend on the selected platform, permissions and privacy rules. A device signal does not identify every visitor or guarantee an in-person visit, inquiry or sale. Any reported visits or conversions should be reviewed with the provider's measurement limits in mind.
QUESTIONS DEALERS ASK
Is geo fencing the same as targeting an entire city?
Not necessarily. A geo fencing campaign uses defined areas, while broader geographic targeting may cover a city, ZIP code or radius. The available approach depends on the platform and campaign setup.
Where does it fit in our marketing?
It can support a focused sales or service campaign alongside search, social, direct mail and other channels. The right role depends on your objective and market.
LET'S LOOK AT YOUR MARKET.
Talk with us about where you want to reach shoppers and what you want the campaign to accomplish.
Talk with Benjamin: 623-400-2636
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