Monthly Sales Events & Creative
One event. Your entire dealership behind it.
A strong dealership sales event gives shoppers a clear reason to pay attention and your team a consistent story to tell. Vanguard develops monthly campaign themes and creative that connect your advertising to what is happening in the store.
From the first website graphic to the conversation in the showroom, the message should feel like it belongs to the same dealership and the same event.
MAKE THE MONTHLY MESSAGE WORK TOGETHER
We build around your priorities, whether that means selected inventory, a seasonal event, a month-end push or an opportunity in the service drive. Offers, creative and timing are coordinated before launch so each channel supports the plan.
Campaign materials can include website graphics, email creative, social assets and advertising creative. The mix depends on the channels in your program and what your team needs to carry the event through.
MORE THAN A NEW HEADLINE
- A campaign theme that fits your dealership and the moment.
- Offers presented consistently across selected channels.
- Creative adapted for the places shoppers will see it.
- A launch plan your vendors and dealership team can follow.
Clear dates, eligibility and disclosures belong in the planning process. Final offer details and required approvals need to be confirmed before creative goes live.
BRING THE PEOPLE INTO THE PLAN
The event should not surprise your sales or service team. We help bring the message, timing and priorities together so the people responding to customers understand what the advertising is promoting.
QUESTIONS DEALERS ASK
Can you work with our website and advertising vendors?
Yes. Vendor coordination is part of Vanguard's approach. We align the creative and delivery requirements with the providers involved in your campaign.
Can we run an event without a full-service retainer?
Yes. We offer individual campaign support as well as ongoing marketing programs. The deliverables and timing are agreed around your event.
GIVE YOUR NEXT EVENT A CLEAR DIRECTION.
Tell us what you want to move, when you want to launch and where the campaign needs to appear.
Talk with Benjamin: 623-400-2636
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